John Deere Operation Center - Integration
John Deere Operations Center (JDOC)
The John Deere Operations Center™ is a cloud-based farm and construction management software that connects users to their field, crop, and machine data, allowing them to monitor equipment, analyze performance, and make data-driven decisions from anywhere using a web browser or mobile app. It helps optimize logistics, improve efficiency, reduce costs, and increase profitability by providing real-time insights and tools for planning, managing, and executing operations.
Operations Center seamlessly connects data from your fields, your machines, and your operators and advisors. It puts all the information you need at your fingertips to maximize for critical farm functions.
Atfarm
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Atfarm is one of the product developed from Yara, its a digital farming solution that helps farmers optimize crop nutrition planning, adjust fertilizer applications, and track growth using satellite data and algorithms based on Yara’s argonomic expertise. The platform aims to increase yields and save costs by enabling informed crop nutrition decisions and precise nitrogen application.
Key features of Atfarm: -
Satellite Monitoring
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Variable N-Rate Application
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Nutrition Plan
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N-Photo Analysis
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N-Tester Recommendations
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Field Weather
Integration
Why? How big is the opportunity?
1. Market accessibility
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Both Yara and John Deere have a significant presence in the target market.
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John Deere reported 133 M Ha in 2022 globally. We don't have access to a regional split of these numbers, so the Ha for Europe are based on assumptions.
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Europe has a total of 157 M Ha of agricultural land.
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John Deere is one of the most popular Ag tools used in Europe, with an estimated 26% of farmers using the tool (Kynetec report).
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2. Market development | Post product launch
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Potential to develop a broader partnership with John Deere to keep enhancing functionality and reaching more farmers.
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The SOM calculation assumes that we will follow the Chasm technology adoption curve, converting 13.5% of the users over time.
Advantages:
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Farmers don’t want to create fields from scratch again.
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They don’t want to document fertilisation activities a second time.
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They don’t want to manually transfer data (legal limits, applied data, soil information, etc.) into YP Atfarm.
High level problem space we address
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High level Job​
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Optimise my crop nutrients with Confidence. 
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Selected Job Steps


Enabled workflow 1: VRA /Rx Maps
- Apply crop nutrition product for maximal impact given with available resources.
Enabled workflow 2: Field analyser JDOC field comparison & monitoring
- Analyse season decisions retrospectively
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Monitor field developments
Starting with undersatanding the user..,
Frank the Farmer
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Existing John Deere customer
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Set up within the John Deere Operation Centre
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Farming in Europe or the Americas
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Has VRA capable machinery
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May or may not have used VRA in the past.
Common customer profile
Identifying the problem
Context of problem for the pilot
Atfarm:
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Atfarm is time consuming to setup.
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Atfarm still requires a USB to manually transfer each VRA file export
John Deere Operations Center [JDOC] :
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Users need to manually enters Fertiliser inputs and details for each field. ​
Common Customer Problems
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The application of Fertiliser is extremely time sensitive.
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As a farmer, I want to optimise my crop nutrition with confidence.
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As a farmer, I want to be as effective as possible with how high Nitrogen fertiliser prices would be.
Pilot core concept
Atfarm
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OAuth & data import leveraging JD 
“Meeting the farmer where they are”
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Enabling export directly in a work plan
John Deere Operations Center [JDOC]
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Allow for linking into Atfarm to Create VRA Prescription maps. [RxMaps]
User Profile Canvas
Goal:
To identify the user’s tasks, context and influeners
Instructions:
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List out tasks and context
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Identify goal or Job-to-be-done
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List out user pains
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List out user gains
Defining goals
User goals
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Automatically apply nutrients to my fields with my JD equipment
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Track nutrient tasks
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Optimize nutrient use, boost yield
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Sync farms and fields seamlessly without manual work
Yara goals
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Increase signups for YaraPlus and Atfarm
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Improve adoption through increased usability
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Increase quality hectares under digital management in YFSE digital solutions
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Prove the added value of smart nutrient management (VRA, application, measuring, etc.)
Touchpoint overview
Identifying key areas to improve & enhance the current experience for John Deere Operations Center integration.
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SSO
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Integrations - in Account settings, including it as a new menu item, and a specific page shows integration capabilities.
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Farm overview - provision to import data from John Deere while adding a farm
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Adding a Field - provision to import data from John Deere while creating a field inside a farm
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Possible touchpoints:
Creating awareness about the integration:
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New users
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YaraPlus website
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Onboarding email
Existing users
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Email campaign
From the YaraPlus website:
While onboarding - New users
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SSO signup with JD
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Connect screen - Key: need to reassure users about data use and added value
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Card or banner on YaraPlus home page - Suggested activity or banner
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Add farm dropdown - Button
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Add farm screen - Empty state with 'Add JD farms'
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Add farm flow (still give users the opportunity) - Import from John Deere button
Entry points for existing users
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Integrations menu item - Takes you to connect screen
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Farms overview - Possible card to add from JD
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Add farm screen - Button
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Card on YaraPlus home page - Connect to JD
Wireframing
Mid-Fi screens
Gone through a couple of iterations and review sessions with stakeholders...
Hi-Fi screens
Finalized visuals, used our own Design System...
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Login screen - having a provision for John Deere SSO
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Home screen - Displaying John Deere Integration card
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Integration screen - Disconnected state
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Integration screen - Connected state
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Import screen - Farms and fields from John Deere platform will be imported to YaraPlus
Importing state
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Adding crop details to the imported farms and fields.
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Farm Overview screen - Displaying all farms and fields on one page (YaraPlus and John Deere data)
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Farm detail screen
Analytics - post launch (Phase-1)
After launching phase 1, observed and collected data about the feature usage by farmers...
Now it is possible to create, export, and send allocation files from YaraPlus, directly to the machine in the field through this integration. With this new feature, Farmer can also export biomass measurements and forecasts for nitrogen (N) needs in a given field. This provides farmers with even more data and knowledge for the creation of effective allocation maps.